Every copy of Thesis comes with the Classic Responsive Skin, which has been meticulously optimized for performance, search engines, mobile devices, and people just like you.

That’s right—after installing Thesis, you’ll have a responsive website that works seamlessly on mobile devices everywhere. There’s a dirty little secret other theme companies don’t want you to know: With the traditional Word Press theme and child theme architecture, the only way to edit templates is to get your hands messy with code.

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If Thesis detects custom post types or custom taxonomies, it will create special templates for each of these items in your Skin (and it doesn’t matter which Skin you’re using! No matter what kind of site you’re running on Word Press, Thesis will adapt to your environment and give you a code-free way to control it. Not only does Thesis 2 serve streamlined, search engine optimized HTML5, but it also minimizes HTTP requests, regardless of the Skin you’re using!

Also, if you want to create your own custom templates on the fly, you can do it from the comfort of the visual template editor—no FTP clients, text editors, or other technical things required. (That’s geek-speak for “your site loads faster because it uses fewer resources.” Search engines LOVE this kind of thing.) And with “one click easy” tools for additional optimization, Thesis 2 has everything you need to establish an authoritative website and dominate the search engines.

The implications here are serious: If your site doesn’t leverage markup schema, it’s probably going to lose rankings to another site that does.

But if you’ve got Thesis, you’re going to be the one taking those rankings.

Before Thesis 2, if you wanted to verify your site, you’d have to add some custom code into your With Thesis 2, we give you a simple option field where you can paste your verification code without ever opening up a file or thinking about code. Second, because they know that Thesis’ creator, Chris Pearson, compromises And the third—and most important—reason the experts trust Thesis? When you purchase Thesis, you’re not just getting the most powerful Word Press theme on the planet; you’re also becoming part of the Thesis Community.

When the experts need help, they know they can turn to the Thesis community for answers, assistance, or even just a word of encouragement when they need it most.

comfortable with Word Press, an FTP client, a text editor, and of course, code.

If that strikes you as overkill or if you find that intimidating, you’re not alone.

(Seriously, after using Thesis for a little while, you’ll be amazed that we Let’s say you want an email signup form in your sidebar. Let’s look at some of these tools and see how you can use them to enhance your site immediately.

Or maybe you want some social sharing widgets below your headline. Before Thesis 2, the ONLY way you could get the functionality you want, where you want, was either by hiring a developer, installing yet What’s even better is this: You can make Thesis Boxes show up exactly where you want—and configure them— without ever editing a file or seeing a line of code. Markup schema is part of the new standard used by search engines to understand content on the web.

Basically, if you want to add or change outside of the default state of other Word Press themes or child themes, you’re going to need to code…or else hire someone to code for you. Here’s the deal: The traditional Word Press theme and child theme architecture is both limited and outdated.